The Dating Pre Tips 2

Online Dating
Online dating has started from a geek-only last resort of the social misfit, to one of the
most active methods to meet women. For those men out there who may be dealing with a lot of
shyness and "Nice Guy" issues, you should take a look at online resources as an excellent tool
to expand your dating circle and increase your experience. These are the personal ads of the
future, and they are a great way to get active and meeting women.
One caveat you should know up front about online matching services is that they attempt
to answer only one of the two initial questions of relationships: Are we compatible? The other
question -- Do we have chemistry? -- is up to you to determine. As a result, you’ll meet many
people who have similar interests (but by all means this is not guaranteed), and you’ll also meet
a lot of them that you won’t be very attracted to. It’s the nature of the game. You can only
answer one of these questions at a time, and by throwing your line and hook into a pool of fish
that are essentially looking to be caught, you will get a lot of throw-backs. Sure, they put up
pictures, but from my experience they can be very misleading. You won’t know until you meet
her in person if she actually meets your requirements for attraction. I have to emphasize that in
spite of this, being able to get out and fish and catch a few is the best reinforcing dating
experience you can have. I like to refer to these as lab experiments, and it takes a lot of the
pressure off finding Ms. Right on the first coffee date.
Some rules for online dates:
- Your profile should be written very poetically and non-specifically. You have to be
different. Don’t list out all your must-haves in here, like “must love Irish folk music,
must love asparagus.” Just start with some appealing romantic imagery. Mix in some
humor and make it different. You want it to spark her interest so that you can get a
chance to sell yourself in person. Don’t be too dodgy; just write something different
from the other guys who are looking for approval.
Try something like this, by a guy who feels he might be a little chunkier than most:
o ‘Describe the woman you are looking for:’ “I’m not looking for her - I’ve
already seen her. She saw me and thought: Wow! What an interesting way to
package such an interesting man. He’s not a super-size, but what a Happy
meal! She just needs to come back to find out where I get the rest of my fire
and ambition.”
o Or, something more poetic than humorous: “She likes to dream, but she’s
afraid to trust, sometimes afraid to risk. But now she knows that even the best
time alone doesn’t compare to a good time with someone to share it with. Her
eyes see grace and poetry in the world, but she’s still a little afraid to tell
others about it for fear of looking too sentimental.”
- When you send out emails to the women on the service, you don’t have to custom write
a letter for each one, if you are careful about your approach. You include one
personal item that tells them you read the profile (not just drooled over the photo),
and the rest can be stock. You want to be funny and different, and challenge her
usual sensibilities. Something like this:
o “Well, after you get done reading the fifty emails from loser guys telling you
that they’re newly divorced and looking for a job and a new wife, I wanted to
send you something a little different.
Anyways, I’m 30, I’m happy, well-adjusted, and I have a refreshing
abundance of personality. (I hope you like laughing a lot. I saw that you like
Robin Williams in your profile, so I certainly hope so.)
I thought you might make an interesting friend, so let’s talk and find out if
getting a delicious cup of fun with me is better than dating old men from
Tallahassee…”
o “Tell me if this sounds familiar: ‘Hey, I just read your ad, and I wanted to tell
you how beauuuuutiful you are! I’m nineteen, but I’m very sophisticated, and
if I can borrow my dad’s car, I’d love to take you out to see a skateboarding
movie!’
NOT!
Well, if you’d rather have some great conversation with Pierce Brosnan’s notso-
bad looking third cousin, you should hit that Reply button. And I’ve got my
own car. Honest!”
- If she replies to you, email her once or twice, but switch to the phone as soon as
possible. Do not continue to banter back and forth for weeks with her. She’s getting
hundreds of emails every day, and you’ve got to take it to the next step as soon as
possible.
- Once you get her on the phone, you will have to talk for a little while with her to help
her build up a little in her trust account. Remember, except the information you put in
your profile, she doesn’t know you from Adam. When you do talk about yourself,
make it light and fun. No heavy stuff about your family or your ex-wife that boiled a
rabbit on your stove. Cut the conversation short (you’re busy, remember?) and get
off the phone. Then call her back two days later to meet for a coffee date. Don’t
seem too eager, just relax into it. From here on, it’s just like any other meeting.
Another possible detriment of online dating you should be aware of is what I call the
"Candy Store" Syndrome. Women who get this much attention and opportunity can become a
bit jaded. Especially if they know they have a large reservoir to draw more potential prospects
from, and then you will have to work harder to stand out from the rest. So remember that if she
doesn’t reply to you, it’s probably because she’s overwhelmed with other loser letters. Try again.
Speed Dating
I suppose it’s a symptom of our fast-food society that this had to happen, but speed dating
is the latest in a line of methods for getting single people together. It has its origins in the
Jewish community, and it’s actually very fun and effective. Essentially, a group of men and
women (roughly equal numbers of each) meet at a restaurant or bar. They are then paired up to
talk to each person for just a couple minutes, to talk a little bit and share some information. After
most of the people have met, you rate them as to whether you would be interested in meeting them again. If they rated you highly as well, you will be sent an email or letter with contact
information so that you can continue the possibility.
The advantages:
- Great exposure. It gets you in front of a larger number of people than going to a bar
and meeting one-at-a-time
- There is no pretense - you’re there to meet people and see who you like. And they
are too.
- Excellent practice in learning how to sell yourself in a short period of time. Even if
you don’t match with anyone, you feel great just engaging with the opposite sex.
The disadvantages:
- Time is limited, and it is hard to be able to stick out in their minds when so many
people are run by.
If you live in a large metropolitan area (or even smaller areas may offer them) you
should look into these events and opportunities.

TOP TEN DATING MISTAKES
There are a lot of potential traps during your first meetings with a woman, probably more
than I can warn you against here. However, there are some fairly predictable errors made on
dates. Here is a list of the most prominent:
1) Talking too much – (especially about yourself): This includes bragging. You want to
focus at least 70% of the conversation on her. Her experience is that the man who listens to her
will understand her, and she believes that the man who understands her will be a good lover.
The reverse is doubly True – if you yammer on and on, she’ll nod and smile, but she’ll be
thinking about what a bore you are, and how unlikely it is you’ll give her good loving. Take a
lesson from the great talk show hosts. Watch them as they ask questions and get everyone
laughing along the way.
2) Spending too much money/try too hard to impress: Don’t buy her flowers or gifts
or trinkets. When a car salesman comes at you with all these glitzy sales lures, your initial
reaction is to step back and see what he’s selling you. The same thing happens with a woman.
Any man that tries to buy her affections is demonstrating low self-confidence and low selfdiscipline.
Any woman that needs those gifts to date you is not worth your time or energy.
3) Drinking too much – (and then talking too much): You can meet for a beer at a
pub, but you should only have one or two drinks (remember: Restraint!) The problems of having
a few drinks are mostly with the impairment of your judgment. It’s tempting to “loosen things up”
by having a few, but it’s a slippery slope. Dating is tough enough sober, why would you make it
any more difficult? One or two drinks are enough to lubricate the conversation and relax both of
you. Any more distorts the situation.
4) Trying to sell the next date too early: You want to increase the mystery of your
rendezvous. When things go well, most guys start asking her out for the next time before this
meeting is over. You want to end the date well, get a kiss, and tell her nothing! You don’t hint or
say that you’ll call her. You don’t say, “Let’s get together soon.” Just say, “I had a great time,”
and then leave. For the next couple of days, you want her wondering if you’ll be calling her or
asking her out again. What she doesn’t know will only help you. Don’t try to pin her down to
several dates just to satisfy your insecurity.
5) Moving too fast: SLOW DOWN. If there’s one mistake guys make when they’re with
women is that they move way too fast. They haven’t had any sex in months, and now they think
they can hurry the next woman along so they can either get a score, or get on to the next one.
Impatience shows a severe lack of self-discipline.
There’s a joke about two bulls standing up on a hill overlooking a herd of grazing cows.
One bull says to the other, “Hey, let’s run down there and have a couple of those ladies!” The
other bull smiles and says, “Let’s walk down there and have them all.”
6) Moving too slow: If you do not take progressive steps toward demonstrating your
romantic intentions, she will lose attraction since you won’t be demonstrating self-confidence.
The longer you wait, the worse the situation gets. At some point, she will call a time-out and give
you the line about wanting to just be friends. Romance has an expiration date, and you don’t
want it to go bad on you. Always move forward toward your next romantic goal with her.
7) Not relaxing: Don’t be hyper and visibly uneasy. If you aren’t relaxed, you’ll convey
nothing but nervous desperation, and she’ll be repelled. Women aren’t attracted to manic, hyper
men. Take some time before the date to relax and let go of your anxiety and expectations. I find
that I’m most relaxed meeting women after I’ve worked out. I’m at ease, the endorphins are in
my bloodstream, and my overall confidence is higher. Try that for a relaxation therapy. Overall,
the more women you meet and date, the more you’ll relax.
8) Acting too needy and clingy: Frequently on dates, men and women are too focused
on what the other one is doing and saying. The man tends to hover around the woman too
much, showing that his ability to feel good and happy is dependent on her experience of the
date. Back off enough to let her breathe. Cast your interest somewhere else during the date, like
talking with someone nearby, or just let a comfortable pause enter the conversation. Pauses are
especially tolerable if you are smiling and look secure with yourself. If you’re in a shopping
environment, don’t be afraid to walk away and have her come to find you.
9) Going too long when things are good: You must end the date. You have to have
the self-discipline to end things on a good note. Again, many guys keep her out too long when they’ve found that she’s interested, and turn a good date into boredom. Unless she’s asking you
back to her place, you have to pack it in politely. Don’t overstay your welcome.
10) Not having a plan of attack: You should always have an idea of where and how to
proceed next. You should make a backup plan for your meeting, that way you have an alternate
in case of a problem. If you get a goodnight kiss that turns into a heated make-out session, you
have to decide how you want to progress this. Do you have a condom? Do you have a place to
go?
Also, keep in mind that your initial meetings with a woman should be just you and her.
No roommates tagging along or chaperones. If she cannot meet with you in a public place
without supervision, she’s either too young or she may have a trust issue that you can’t
overcome. You can accept a tag-along once, if you choose, but that’s all.


Dating and Friendship
Dating and Friendship are mutually exclusive. Every man has heard a woman say, “I’d
just like for us to be friends,” and every man wonders, What the hell did I do wrong? Here’s what
happens in this dynamic:
o The man comes on too strong, or demonstrates very little of the Three S’s. The
woman senses this, and even though she doesn’t necessarily refuse dates with him,
she already knows subconsciously that she isn’t going to sleep with him or even let
this progress beyond a kiss on the cheek. She will eventually reach a point, however,
where she can’t feel good about leading him on any longer. She waits until he makes
a move of some kind, and then she tells him that she thinks he’s a nice guy, but she
would like to be friends.
o An alternate situation occurs where a man doesn’t come on strong enough, again
demonstrating very little of the Three S’s. She sees that you’re not attractive when
you can’t act on your desire for her (self-confidence), and her subconscious will
decide that she will not be sleeping with you or letting this go any further than a peck
on the cheek. She reaches a point where she can’t feel good about leading you on
any longer. She waits until you make a move of some kind, and then she tells you
that she thinks you’re a nice guy, but she would just like to be friends.
Have you ever played Skee-ball at the arcade? It’s the game where you roll a ball up a
ramp and it is caught in one of several concentric rings with scoring holes in it. If you aim poorly
or roll it too fast or too hard, the ball ends up rolling down into a no-score hole at the bottom. If
you roll it too lightly, the ball ends up in the same no-score bucket. Friendships are the no-score
default bucket of male-female dynamics. If you fail to engage her attraction to the right level,
lighting her passion, she will lose interest. And – forgive the pun – your balls will be out of play.
     She only wants to be your friend when she thinks you’re either
         too safe or too scary to make her feel trust and attraction.

When you’re disqualified from her game, you fall into the friend bucket. A woman is
always looking for a reason to drop you into that bucket, because she wants to avoid the
potential for pain that a new relationship presents. You’re an element of disruption, of chaos in
her otherwise orderly existence. You must always provide her with the excitement and attraction
behaviors that keep her wanting to find out more, and willing to risk that pain.
Women and men can and should be friends, but you do not want to have an imbalance
in your ratio. Men should have only a few female friends, and women should only have a few
male friends. Just a couple of reasons for this are:
_ Having too many friends of the opposite sex is confusing to your gender identity.
Very often, men will make himself a part of a woman’s clique, and then discover he’s
losing his masculinity. He will start identifying with female issues too closely, and he
ends up becoming the Nice Guy, too afraid to hurt a woman the way all those Bad
Men do.
_ Having too many friends of the opposite sex removes the dynamic sexual tension
you need to take action. You need a certain level of sexual tension in your life to
drive you to date women. Very often, I see people of both sexes who lose their
initiative to date because they can keep a safe level of unrequited tension in their
opposite-sex friendships. They can play around with their male-female interactions,
but it can never lead to sex or a relationship. (Also prevalent when straight women
hang around gay men.)

Short term
I consider a short-term relationship to be six months or less. Typically, if you survive the
first six months you’re likely to be in for a while, and there is a more distinct emotional bond
between you as well. During the short-term romance, you are looking to accomplish several
things:
First of all, you’re still in decision mode. If you see red flags, you need to resolve them,
accept them, or move on. Don’t try to change her. You might achieve some short-term success,
but long-term you will only reap resentment.
Second, you need to limit your time with her strategically. If you’re still dating casually,
you should not be seeing any one woman more than once a week. If you start seeing them
more frequently, you’ll trigger their relationship instincts, and they’ll expect this to be serious and
exclusive. If that’s your goal then go for it. However, if this isn’t your goal, be very clear with her
that you are not looking to get serious. Just be prepared that your unavailability will eventually
induce her to be more interested in you and she will want to turn this exclusive.
Women want monogamous relationships by nature. They don’t want to date around, and
when they do it is typically only after a breakup or when they are dealing with more issues in their life. So understand that your ability to keep things ‘casual’ with any particular woman will
depend first on her disposition (is she looking for more than something casual), and then the
frequency with which you see her. If you get together every month or so, you’ll probably keep
the monogamy beast at bay.
By keeping your time with her limited, you’ll be developing more response potential from
her. Your availability is in inverse proportion to her desire. The less she gets of you, the more
she’ll want.
Next, you want to be moving forward at each step in the game. You don’t have to try to
one-up every experience you have, but you should be making each meeting move deliberately
forward with respect to the building of attraction between you. At the end of the first date, you
must go for a kiss. At the end of the second, you may want to shoot for some prolonged kissing
and evocative touching. From there, you progress into more of the same, including some even
more erotic touching and removing clothes. Eventually, you will get to the point of going to bed
with her. The steps are as follows:
1. First meeting – decide on attraction/interest
2. Second meeting, kiss
3. Third meeting, extended kissing, more seductive behavior, light touching
4. Fourth meeting, even more kissing, more erotic touching, possibly removing
clothes
5. Heavy touching, moving toward sex. Relocate to the bedroom.
Along this progression, you must be dancing the steps I told you about – two forward,
one back; two forward, one back. This way you will be building up her attraction, yet never
coming on too strong. Now, these steps that you take forward must always be in proportion to
the attraction between you. If you are with a cautious and slower moving woman, your steps will
be shorter and slower. If she is much more open and willing, your steps will be longer and
bolder. Whatever you do, you must keep the progression of your romantic interests out front.
Another potential trap is when a guy starts to date a woman and he lets off the accelerator for
fear of creating discomfort. He stops teasing and starts “getting serious.” Soon afterwards, he
senses that things are rapidly de-escalating into a friendship instead of a romance. Keep
moving forward!
Another option is to use what I call “Tweener” meetings to keep things moving. Some
women have extremely busy schedules, and they are often difficult to work into yours. You often
have to resort to getting small meetings in between from time to time. This might include more
coffee dates and shorter rendezvous, like a lunch in a park. Again, stay aggressive on your
goal. Even short meetings can maintain your forward motion. Keep going for kisses and trying to
up the ante on your physical attraction where you can.
During the first sixty days of a relationship, you should keep things light and fun. Do not
come on strong. Keep your compliments to a minimum, give no extravagant or expensive gifts,
don’t talk about your feelings, and please, please, no romantic poetry. When you confirm what
you feel about with her, she has no room to fantasize and build her romantic infatuations for you.

The Long-Term Relationship
A good portion of the men reading this book will want a long term relationship, while
many others will only want casual dating. Your background and beliefs will play a large role in
your decisions and goals with women. I will share my own personal philosophy with respect to
long-term relationships, and you can hold this up in light of your own situation.
I decided at an early age that I didn’t want to get married before I was 30. (That seemed
a respectable age at the time, and I still feel that way now that I’m older.) I knew in my heart that
I would not have enough worldly experience to bond to another person for the rest of my life
until well down the road. So I held out, and I’m glad I did, because I can almost guarantee I
would have had a miserable divorce along the way, and I’m pretty sure a child could have been
caught in the middle along the way. Those risks are always there, but I chose to wait out the
part where it was too likely.
Mistakes often made in long-term relationships and marriages:
- Mistaking lust for love
- Unwilling to grow and change, or growing apart rather than together
- Desire for a family and children (without understanding the sacrifices and effort)
- Unhealthy needs being fueled in a relationship
- Going along with societal expectations rather than your own judgment
- Desire for a long-term sex partner
- Fear of dating and engaging in the search for another (otherwise known as settling,
or “better the devil you know than the one you don’t.”)
The list goes on and on. The underlying factor is inevitably understanding and
experience. Most people don’t know enough about themselves when they’re young to make the
kind of decisions and choices that a long-term commitment requires. There’s no rush. There will
always be a sizeable pool of eligible candidates for you to choose from, at any age. Don’t let
fear of being “left out” or “missing out” persuade you into making a hasty decision. Women have
a time limit on their biological imperative (having children.) You do not.
Women will want a monogamous, committed relationship as soon as they have
determined that you are a marriageable option. She will want to lock you in and keep you from
dating around, so you must be clear and careful in your communication early on as to your
intentions. If you have no intention of getting married, say so. If you have no intention to date
just one woman, say so. But also be sure to say this with your actions. If you court a woman
intensely, and spend a great deal of time with her, she will want to be exclusive with you. It’s a
perfectly understandable protection mechanism. You’d want a woman you were getting serious
with to date only you, as well.
My recommendation is to get yourself to a point where you are comfortable in your own
skin (develop the Three S’s), get enough experience under your belt to make better decisions,
and then decide what woman you want in your life, and then you’re ready (possibly) for a long term
relationship. Until then, you are merely a seeker and learner.
Remember: You do not have to have a committed relationship to enjoy the company of a

MOVE ON
There is a breakup progression that usually takes place near the end. This progression
usually goes something like this:
_ The man stops being a Dynamic Man (demonstrating the Three S’s) because he
figures he’s made it, why work? Another conquered.
_ The woman loses interest and attraction for him, gradually. He thinks she’s becoming
more comfortable in their relationship, but she’s really just bored.
_ They argue more often (usually about sex and how he’s not getting any), and she
starts to distance herself from him. He thinks that the way to get things back to the
way they were is to bug her about it rather than be the man she was attracted to in
the beginning.
_ Eventually, they can’t take it any longer and they break up because she either “wants
to see other people,” or “doesn’t think they’re right for each other.”
_ She’s dating another guy within a week because she had an emotional cushion lined
up several weeks ago. The man sits at home and cries in his beer.
I oversimplify here, but the point is still valid. If you want to keep her around, you’ll have
to expend some effort. (I’ll cover the Maintenance Plan in a bit.) If you want to move on, you can either break up with her, or engage in all the wimpy behavior you know will turn her off and force
her to fade away.
Don’t break up just because you wonder about greener grass – it usually isn’t, and it has
to be mowed, too. Do it because you know you aren’t going to reach your goal this way. It’s time
to refresh your memory as to why you’re in this game in the first place.
Here are some indications that you should consider ending it:
_ Her attraction to you is low. Chances are, she’s not as attracted to you because you
stopped growing and challenging her.
_ She has clearly lost interest in sex with you. Your sex life is not what you desire.
_ You are not happy when you’re with her, or you find you are happier without her.
_ She has changed in ways that do not mesh with your personality.
_ She goes from low-maintenance to high-maintenance.
_ Respect is lost – yours for her, or hers for you.
_ She attempts to take control of your life.
_ She develops emotional problems.
_ She cheats on you.
_ You cheat on her.

The Dating Pre Tips 1

Behaviors That Reduce Attraction
You should be aware up front of the behaviors that men exhibit which turn off a woman’s
attraction mechanism. As we progress, you will be given alternatives to these behaviors and
ways to avoid demonstrating them.

- Clingy/Needy behavior: The root cause of this is insecurity. Any actions that
tell a woman that you are going to smother her or be an insecure wimp are
sure to turn her off. Things like calling her several times a day, or calling
several days in a row, or acting jealous of her friends. If you threaten her
freedom, she’ll run from you.
- Trying too hard: If you’re over-eager or too zealous, she gets suspicious.
- Bragging/loud mouthing: What makes you think she will be attracted to you
when you brag? If you let her find out what you’ve accomplished a bit at a
time, she’ll want to know more. Don’t give away all your mystery.
- Angry or violent temper: You must have self-discipline over your emotions.
A woman can’t trust a man with a short fuse; she can only live in fear and
intimidation from him.
- Insensitivity: Meaning your inability to tell when you’re teasing and playful
with her as opposed to mean and insulting.
- Boring: This really translates into being unable to show women your
personality, most often because of shyness.
- Pushy: Getting your way by coercion. Some men whine and push their way
into getting a woman to have sex with them, and then they wonder why it’s
not fulfilling or lasting.
- Passive and indecisive: You have to be able to demonstrate some
leadership qualities. Decisive, dominant behavior shows you are an Alpha
Man, and can provide when the time comes.
- Inability to listen: I’m sorry … what were you saying? To keep a woman’s
interest, you must demonstrate the ability to pay attention and not stare at her
nipples.
- Acting like a pig: There are men out there that think if they behave as
coarse as possible, a woman will just jump at the chance to rehabilitate him.
Guess again.
- Being obvious about sex: Yes, we all want sex. Even women. But if you
come across with this agenda written on your forehead, you’ll strike out
before ever getting to bat. You must learn how to be subtle and let her
wonder.
- Impatience: If you are too eager, you will come across as having no self-discipline.
Relax.
- Defensiveness: Guys tend to get pissy and defensive in response to a
woman’s moods and negative behaviors. What she will respond to is your
self-discipline and your ability to keep your reactions under control. (More of
this in the section on “Arguments.”)
- Negativity: A bad attitude is a turn-off for all women.
- Not Providing: This covers stinginess, being cheap, etc. You don’t have to
be giving up money to her on every date, but if you plan a meeting at a
restaurant, you better be prepared to pay. This is why you plan meetings that
are out of the traditional stereotype of “dating.”


Delayed Gratification – Go SLOW
You can’t go into dating with an expectancy of getting, or especially getting quickly. It’s a
lot like an investment plan: You put a little faith money into a few stocks that you think look good
(after researching those stocks adequately, of course.) You check in from time to time to see
what the return is. Some are losers, and you promptly drop those from your portfolio. Some will
appreciate and give you a little return, and those are the ones you invest more in when you see
the action. Put your faith money where you can, and remember to never invest more than you
can afford to lose. Doing this builds a pipeline of dating potential that you have available to
explore.
People avoid commitments. This is why most salespeople are not good, because they
rush for a commitment from their customer before they’re ready. If you try to get a commitment
from a woman too soon, you will raise subconscious defense mechanisms in her. She’ll start to
feel closed-in and smothered. Do not threaten her freedom.
As long as you are initiating the next step (from getting the phone number to getting the
date to getting a kiss, etc.) you can’t go too slow for her. If you can go even slower than she
does without losing her attraction and trust, you have won 90% of the game. She’ll be pursuing you.


               Remember: It’s better to go too slow than too fast.


Role Models
I’ve been asked many times in the past to point out role models that would help men
understand by example what they should emulate when it comes to behavior. There are a few
that have stood the test of time, and when you watch them in action, you understand why. Real
men are timeless, even if they sometimes appear chauvinistic in their context.
The first is the ultimate example: James Bond. A fictional character, true, but the
various actors who have portrayed him over the years have found that essence of his allure and
brought it to life. Sean Connery was perhaps the best example. Some of James Bond’s defining
male characteristics are:
- Confidence – Can you think of anyone exuding more confidence? He never looks
uncertain, and even when he isn’t sure, he projects an aura of confidence.
- Humor – When he screws up or fails, he always has a clever comment to pull a smile
out, even when tied to a slab with a laser slicing towards his crotch.
- Sophistication – James knows his stuff when it comes to food, perfume, wine, foreign
languages, technology, you name it. He doesn’t jump in bragging, either. He waits
until the time is right to let you know you’re not getting one past him.
- Anger – I’ve said it before: Anger is a good quality to demonstrate from time to time.
I’m not talking about physical violence, but the ability to call a woman on her childish
or disrespectful behavior when it’s needed. You never hear James saying, “Yes,
dear.” You must be able to demonstrate appropriate anger. There must be a penalty
for violating your rules. Get mad when appropriate! Women respect controlled and
justifiable anger.
Another good example of male behavior is Indiana Jones. Again, he’s another fictional
character, but this one is rooted firmly in Harrison Ford’s presentation. Some of Dr. Jones’
attraction qualities are:
- Confidence: As with James Bond, he’s willing to just jump in the game and do
something when the time comes, not wait around to be told what to do. When he’s
got no idea, he grabs a horse and his whip and hee-ya’s right into the thick of it.
- Humor: Another of Indiana’s abilities was to find and enjoy the humor in a situation.
- Anger: Just like Mr. Bond, when a woman acts like a princess or pisses him off, he’ll
let her know. Remember the second movie, when he walked out on Willie (Kate
Capshaw) when she was throwing herself at him? He had the balls to turn her down.

If you’ve seen any of the old movies (Pre-1965), you’ll notice how differently men are
portrayed there. They can be very two-dimensional at times, but they always derive their
characters from the essence of masculinity. When you hear James Dean, James Cagney,
Humphrey Bogart, you don’t think wussy; you think strong, confident men. Of the older role
models, none stands out as being better developed than Cary Grant. If you’ve seen him at
work, you’ve seen a master.
- Confidence: Again, the hallmark of male attractiveness. Cary never looked like he
was going to give up or fall back on crying on a woman’s shoulder. See him in “North
by Northwest” as he runs across country to discover why his life is in danger. And he
still finds the time to hook up with Eva Marie Saint on a train.
- Humor: Cary has some of the best banter with his leading ladies, and he’s sharp and
on the ball. He knows how to keep conversation crackling with fun and wit. And you
sense that he’s not just reciting a script – this guy owns it.
There are others, to be sure. Clint Eastwood in most of his man-with-no-name westerns
comes to mind. Judd Nelson in “The Breakfast Club” shows just how calling a woman on her
behavior works. Tom Cruise in “Top Gun” is another excellent example, with his cocky attitude.
“Back to the Future” is another good case, almost deceivingly simple in its message.
The traits in common for these role models are fairly obvious, and they will be explained
in complete detail through this program. Of course, these role models should not be imitated;
they should be emulated. What this means is that you do not start ordering vodka martinis
(shaken or stirred), carry a Walther PPK sidearm, and wear tuxedos when you go bar-hopping.
You should seek to recognize the behaviors that these men exhibit, understand why they work,
and then use this essence for yourself. Own it. Use these traits to enhance your approach and strengthen your foundation. Emulate the masters: James Dean, Sean Connery, Cary
Grant,
John Wayne, Clint Eastwood, Harrison Ford, etc. Yes, they were a bit sexist in their day, but
they displayed the stoic example of male posture: Their personas said they didn’t give a damn if
the woman they were with wanted them or not, and that is why they were admired by men and
women alike.
The traits that run contrary to the self-confident male qualities I’ve noted stand out in
stark comparison. I won’t cover them in detail, since we’re here to focus on what to do, not on
what not to do. Suffice to say that you should watch out for any actions that undermine a
presentation of cool calm confidence. The examples of anti-male role models are out there in
droves today. While I enjoy the television show “Scrubs” as a funny diversion, the men on that
show are a pitiful example of masculinity, openly backing down from any kind of confrontation
with a woman as if she owns their balls. They all act as though the scariest thing in their lives is
to stand up to disrespectful and demeaning behavior from the women in their lives. Any
entertainment that addresses women as superior by virtue of sexual power is a bad choice.

Send Mixed Signals
Women don’t feel attraction to men who are too consistent. If you are consistent all the
time, you’re demonstrating your intention to prove yourself as a good mate and husband, a
possible father to her children. To stir up her passion and lust, you must learn how to be
inconsistent at the right times and send her mixed signals so that she is not entirely sure of your
intentions. A predictable man is boring, and boring does not make her attracted to you. (I hope
this isn’t news to you.)
Some deliberate mixed signals:
- Acting aloof from time to time on a date. Go silent and ignore her
occasionally.
- Show up unexpectedly after telling her you are busy and can’t see her
- Kiss her or hug her, then push her away to do something else.
- Tell her you like what she’s wearing, then change your mind on it later.
- Memorize her phone number, and make sure she knows you have. Then
complain to have forgotten it and ask for it again later.
- Occasionally do things that are out of character, such as choosing a chick
flick to go see, or go to an offbeat restaurant. Defy her expectations.
Contradictions like this show that you have an unpredictable side, and that while she
may have thought she had you figured out, she doesn’t. Be careful not to do this too frequently
or too radically, or else you’ll start to look a little crazy. Just every so often is enough to give
things a healthy uncertainty.
Creating attraction is a blend of opposites, acting firm and flexible, attracted and aloof,
interested and disengaged. The best analogy of the way to treat your dating relationship with a
woman is the way you would carry a full mug of hot coffee. You can either walk very slowly and
very carefully, trying not to jostle the contents too much (which takes forever), or you can walk
at a normal pace, only you must walk with irregular footsteps so that you don’t set up a sloshing
motion that spills the hot coffee down your arm. If you’ve ever tried to carry an open container
with a lot of fluid in it, you know that walking at a regular pace will start a feedback pattern
where each step gets the liquid splashing back and forth until it spills. Your irregularity will work
the same way, keeping the cup of attraction full, and her engaged.


Your Appearance and Presentation
The areas of personal attention are:
- Hair
- Nails
- Mouth
- Skin
- Sounds and Smells (hygiene)
- Fashion: Clothes, shoes, etc.
- Overall Fitness
- Posture (physical and mental) – projection of inner game, and Mannerisms –
grace/suave, poetry in motion
Your appearance speaks volumes about you, so much so that you need to be very
concerned with this single area the most when it comes to your external game. Do not
misunderstand this to mean that women will evaluate you solely on your appearance. However,
you will put yourself far ahead of the competition if you attend to the basics of your appearance.
Understand: Your objective isn’t about trying to turn them on with your looks as much as it is
about not turning them off. You want to avoid giving her the wrong impression before you get
a foot in the door.
Not only this, but you will also raise your own level of self-confidence when you are
looking and feeling your best. What you are looking to accomplish is to give yourself the edge
over any of the guys who think that their best outfit is a 49’ers sweatshirt, baseball cap, and
jeans.
Studies have been done to show that when people in the workforce wear dress attire
(suits, ties, dresses, etc.) they have a higher productivity. This also ties in greatly to your selfesteem.
For example, is it possible to feel bad when you’re dressed in a tuxedo? Not usually.
We feel significantly better about ourselves when we’re able to look our best. It sends a
message to your subconscious – and hers – that you are worthwhile and noteworthy.
I will add a caveat here: Women are less concerned with your appearance than how you
make them feel. You could look like a slob, but still have a personality that draws women in like flies. The reality, though, is that people do often make judgments based on initial appearances,
and to get a chance at the starting line, your appearance should give you that initial opportunity.
A Shelby Mustang may outrun any vehicle on the street, but I bet if you had one you’d wash and
wax it with exacting care. You should demand no different for yourself.
Let me define a term I’ll use in this section: Affectations. Affectations are those things we
wear or do that are a bit on the extreme side, and can sometimes come across with a certain
amount of pretentiousness. They seem exaggerated in the overall makeup of a person. For
example, I live in San Francisco, CA, and there are many people who live in the Bay Area that
have the counter-culture look: body piercings, tattoos, pink hair, and every other imaginable
adornment. Most of the time, these people tend to come across with a “Hey! Look at me!”
appearance. While I’m not judging or condemning them in any way, I feel it’s necessary to point
out that if you are going to reflect your personality in your appearance this strongly, you will risk
limiting your options. The grooming and personal hygiene that I’m proposing here supposes that
you are not of the radical appearance variety, and that you want to make yourself as
presentable as possible. I’m asking that you think over your style and make it your own,
whatever it may be, and make your choices based on your goals – not on a need to make a
statement.
Hair
This covers all areas where you have hair – and shouldn’t have hair. Starting with your
melon, the hair on your head should be cut neatly. If you choose to have long hair, so be it,
however, you should understand that when you make certain choices for yourself, you are also
making choices about who will be attracted to you. If your goal is to leave your options open,
you should accept a certain flexibility in your personal grooming standards. This means that
your green hair, pony tail, or Mohawk will likely reduce the available group of women who will be
interested in you. For maximum flexibility, you should consider a reasonably short cut, trimmed
neatly over the ears. If your hair is thinning, you might decide to go with the super-short or even
completely bald look.
To address baldness, many men have hair loss as they get older, and it is a source of
some concern, since this can impact a man’s self-confidence when he feels that he may appear
older than he actually is. The negative associations with baldness are numerous, including the
concept that women are not attracted to bald men. The Truth of the matter is that women are
attracted to any man who can make them feel good about themselves. Baldness is even an
asset for many women who are looking for a sign of maturity in their men, not boy-toys.
Remember how Patrick Stewart (Jean-Luc Picard on Star Trek) was the hot ticket for women for
years? He is bald, but he carried himself with such self-confidence and sophistication that he
earned raves from women who watched the show just for him.
Your overall hairstyle should simply make you look your best, long or short. The best
haircut is one that doesn’t look like you tried too hard. To find out what look would be best for
you, go to a woman hairstylist and get her advice, then let her try it out on you. Use a good
shampoo and conditioner to keep it soft, and watch for dandruff.
Mustaches and beards are stylish, and I’ve seen just as many polls that say women like
them as don’t like them. My personal feeling is that facial hair can be irritating to a woman when
you’re kissing her, so I stay clean-shaven most of the time. Whatever you choose, be sure to
keep it neat and trimmed, whether it’s a soul-patch or a goatee. I do know for a fact that women do not like unkempt and shaggy facial hair, especially when it makes you look like a lunatic
vagrant.
Hair on the rest of your body should be severely scrutinized. You should not have
excessive hair on your back or neck, even if it requires waxing from time to time. When it comes
to your nose and ears, you should trim away all unnecessary hair. Also, your eyebrows should
not meet in the middle, if you can possibly avoid it. Most women do appreciate chest hair, more
often than not, so don’t be too concerned about that area. As for your nether-regions, you
should trim your pubic hair to a manageable level as well. Not only for good hygiene, but it can
actually make your plumbing look a bit longer if it’s not obscured.
Nails
Your nails play a significant part in the overall appearance of your hands, and they do
reflect your personality to some degree. For maximum flexibility, nails should be kept trimmed
neatly to within 1/16 of an inch or shorter. Any longer than this and you tend to raise more
questions than you answer. If you are a chronic nail-biter, you may want to look into breaking
this habit, as it tends to make your fingers look ragged and not very soothing to touch. Keep all
nails free of dirt. You may even consider a manicure – just be sure to skip the nail polish. Your
toenails should be kept trimmed and neat at all times.
Mouth
Your mouth should be as appealing as you can make it, after all, you want her lips
spending a great deal of time here, don’t you?
Your lips should never be dry or chapped. There are plenty of lip balms out there to help
keep them moist. As for the inside, you want to be sure to keep your teeth and gums clean (yes,
brush after each meal, just like the toothpaste tubes say.) Don’t forget to brush your tongue, as
this is where a great deal of bacteria develops. Flossing is also a necessity, not an option. Use
mouthwash regularly, and if you have a problem with bad-breath, you may want to discuss it
with a dentist. There is nothing more unattractive to a woman than having to tolerate foul breath.
Make sure you visit a dentist every six months for a cleaning.
If you are a coffee or tea drinker, you should be sure to make sure your teeth are not
discolored or stained. There are plenty of off-the-shelf bleaching products available that work
very well, as well as treatments available from your dentist.
Skin
Your skin is the largest organ in your body, and is the part you’re most concerned about
getting her in contact with. Be sure to do a once-over on your body to ensure that you aren’t too
rugged for her. You don’t have to make your skin like velvet, but hard, cracked, callused skin is
not attractive to a woman. You want her to want to get close to you, and that means taking care
of areas you may not have considered before. Use lotion on your hands and any other areas to
get your skin soft enough to handle. If you have any blemishes or acne, there are many
products on the market that will help you keep the breakouts to a minimum, and help you make
them a little less noticeable.
Remember that women are keenly sensitive to touch, and look forward to touching men
they’re interested in.
Sounds and Smells
I didn’t want to have to make a point of this area of hygiene, but it’s very important that
you be aware of more than just the visual and tactile parts of your appearance. Here are just a
few of the more unattractive sounds men make that decrease a woman’s attraction to them:
- Snorting and other assorted throat noises. Keep these to a minimum, since they are
easily controlled. Phlegm noises of any kind are repulsive to women.
- Burping. Do not burp, not even at the most laid back party. If you have a need to
release the pressure, excuse yourself and do it somewhere out of earshot.
- Farting. Gosh, I wish I didn’t have to say this, but please don’t fart, guys. If you have
a problem with gas, review your diet and consider a medicinal supplement to help
you with your digestion.
- Foot Odor: Change your socks frequently, and use the shoe deodorizers available.
- Breath: As above, please do check your breath on occasion. If you lick your skin and
smell your saliva, you’ve got a good idea as to whether your breath is good or bad.
Carry breath mints (not gum) to use when needed.
The other nasty turn-off for women is the big B.O. Body odor is unattractive to all but the
women you might date in the underdeveloped countries of the world. Some men just don’t
shower enough, and some men can’t shower enough. Deodorant is a requirement for your
armpits. You should use antiperspirants if sweating is an issue for you. Do not try to cover up
your lack of cleanliness with a “gypsy bath,” meaning that you don’t use cologne or after-shave
to cover up your stinky body or clothes. I once worked with a guy who applied Brut to his clothes
each morning and smelled like he’d fallen out of a rotting pig carcass. I gently brought his
hygiene situation to his attention, but it is often a rare event that someone will tell you about it.
The topic is so uncomfortable, in fact, that many people would never tell you when your body
odor is strong, so you’ll have to monitor this closely yourself.
If you are going to use cologne or after-shave, be sure to use a high-quality scent. Try to
find something that suits you and is different enough to stand out. Most men use some variety of
the Calvin Klein brand, but there are many that are unique and appealing. Apply just enough to
give off a slight scent. This may take some trial and error. You want her to have to get nice and
close to you to smell your cologne, not running to get away from it.
Shoes and Clothes
Women pay attention to shoes. Let me repeat that: Women will notice your shoes. They
notice their own, and they notice yours. You don’t have to spend a fortune to get good shoes,
but you will have to pay more than $15 at the local Payless. Go to a discount store that sells
many of the brand names on sale. You can get a long-lasting pair of shoes for around $50 or so,
and they will do more to enhance your image than those ragged Hush Puppies you’ve had since
you were a kid. Keep your shoes shined and in good condition and you’ll avoid raising any red
flags with her. Keep your socks in good shape (no holes or tears) and matching. Memorize the
golden rules: Socks match your pant color, not the shoes, and the belt matches the shoes.
When it comes to clothes, keep it simple – especially if you don’t have any
understanding of fashion. You don’t have to be Mr. Armani to look decent, especially if you stick
to the basics. Remember: black is always good, just not too much or you’ll look like Johnny
Cash. Black makes you look slim, it’s always in, it’s hard to stain, and it goes with most
everything. Go with subdued colors until you know which ones work for you. Again, the best
thing you can do is to find a woman to go shopping with you and help you pick out some
clothes, or get the sales gal to help you find a good look. (And don’t forget to get her phone
number, while you’re at it.)
Another part of your overall fashion appearance is to keep your lines clean. This means
that, aside from choosing a good fit from your clothes, you should keep the creases and
contours of your clothes smooth so that they look as if they fit well. Don’t carry large objects
(anything noticeable) in your pockets, like your cell phone, a pager, a Palm Pilot, whatever geek
toys you usually keep. Also, watch out for the Batman Syndrome, where you end up carrying all
this junk on your utility belt. Keep it all out of sight whenever possible. Women are not
impressed with or attracted to geeky-ness as much as you might think.
Take a good long look at that lumpy wallet you’ve been carrying around since the eighth
grade – you know, the one with the worn circle from where you keep that condom stowed away.
Traditional wallets, I must inform you, are for old married guys. Most men are carrying around
pictures, business cards, credit cards, driver’s license, fortunes from Chinese meals gone-by,
change, a few George Washingtons, and that worn out backup rubber. This amounts to about
three inches of lump in your ass pocket. Not attractive. My recommendation is to ditch your
beat-up lambskin tri-fold for a sleek billfold that holds only the essentials, and keep it in a front
jacket pocket where possible. I now carry one that holds my license in a see-through window, a
few credit cards, and a clip for money.
If you can afford to, use a dry cleaner where possible to handle your nicer clothes. An
added bonus is that when they launder your shirts, they’ll press them. I know how much guys
(and gals) hate to iron, and you can’t afford to run around looking like you fished that shirt from
the bottom of your laundry basket. Dry cleaners also provide repair services, so use them to reattach
buttons, fix seams, etc.
Another tip for clothing care is to use only a small amount of detergent when you wash.
The smell of too much soap can be overwhelming. Also, the over-use of soaps will fade and
wear your clothes out early.
I have an easy formula for clothes that should help you build a simple, versatile, and
effective wardrobe:
Buy one pair of pants in navy blue, olive, tan, charcoal, and black. (5 Total)
Buy one black, one light or medium blue, and one shirt of a color that works for you. Buy
two white, long-sleeve dress shirts (Oxford pinpoint, button-down collar). (5 Total) Increase your
shirts as needed. These colors should give you a great deal of combining options. When you
can afford it, a sport coat or two should be added in to the mix, but in the meantime, a simple
black jacket will suffice.
Physical Fitness
You don’t have to have a muscle-bound body off of the latest issue of “Muscle-Boy” to
be appealing to a woman. (In fact, more women are turned off by heavily muscled physiques
than are turned on.) They prefer sleek and fit men, not Arnold-wannabes.
Every man should exercise regularly each week and demonstrate some care as to his
eating habits. I recommend a subscription to Men’s Health or a similar fitness magazine that
addresses all areas of health, from exercise to diet. A man with a “spare tire” around his middle
is not going to impress a woman. If you’re severely overweight, you will not only be limiting your
successes with women, but limiting your lifespan as well.
I’m not here to preach good health to you. However, your physical fitness level is a very
obvious indicator of your attitude toward life and yourself, and women look to this to figure out
how you’ll treat them.
Smoking
This is one that I left off the appearance list, but should be reflected upon. We live in a
time where most everyone within reach of a newspaper is now aware of the detrimental affects
of smoking. If you decide to smoke, that’s your choice, but keep in mind that our social attitude
is shifting with respect to where and when you smoke. In California, for instance, you are no
longer able to smoke indoors in public places, and New York is planning a ban on smoking in
restaurants. Others are sure to follow.
The Truth of the matter is that if you do smoke, you will be effectively limiting your pool
of available women drastically. A non-smoking man will appeal to almost any woman, whereas
a smoking man will be mostly attractive to smoking women. It’s your decision in the long run,
both for your health and your dating flexibility.
Posture and Presentation
There are many behavioral cues you can use to demonstrate self-confidence, style, and
sophistication. One of the examples we cited previously is James Bond. Watch Sean Connery
as he walks and moves in the older movies, or Pierce Brosnan most recently. They demonstrate
how a self-confident and self-disciplined man looks and moves.
- Speak slowly and insert deliberate pauses: Don’t hurry your sentences along,
inserting uhms and uhs everywhere. Take your time. You won’t seem stupid; you’ll
seem thoughtful and mysterious. Pause between things you want to carry more
emphasis. It’s not always what you say that’s important; it’s how you say it.
- Walk with swagger and style: The way you move is a direct reflection of your
personality. If you walk hunched over, avoiding people’s eyes, you appear unsure
and insecure. You want to stand up straight, chest out, and with a quick but sure
pace. Look like you’ve got someplace to be.
- Use your hands and body as poetry: The way you gesture and move your body in
general should be very loose and circular. Don’t move in jerky motions, like a
nervous squirrel. When you reach for things, you move carefully and deliberately.
Imagine that you have to act out a poem with your motions. Don’t overdo this and
become a ballet dancer for her, just make your movements fluid and relaxed.
- Stand Proud: Many men don’t have a very secure looking pose when they’re just
standing. They tend to cross their arms most of the time, which everyone knows is
closed body language. You should find a way to stand that suits you, yet feels
attractive. As corny as they seem, the poses many men make on the covers of
catalogs or GQ magazine are actually very confident and statuesque. Your ability to
look calm and confident when standing still is important.
- SMILE: Practice your smile in front of a mirror if you have to, but develop your ability
to show a good smile. This one behavior says that you have a core of happiness
more than anything else, and it will rub off on her. Smiling also says you’re secure
with yourself, and you have a sense of humor.